Condom Sales Increase in China under the Influences of International Financial Crisis

Some industries, however, are opposite under thethe 1.7 billion government procurement for family
circumstances of international financial crisis. Theplanning. It is predicted that the social retail
condom industry is just a example in case.volumes will be reach to 5.5 billion in 2009. In 2008,
 the condom sales amounts in China were about
Many foreign media have also paid attentions to530 million USD, which will increase to 600 million
such phenomenon. It is reported that manyUSD in 2009.
couples tend to enjoy the romantic night under 
the financial crisis, greatly propelling the condomAccording to the research of China Research and
sales. Taking the online retailer Ocado forIntelligence in Shanghai, the prices were reduced in
example, the condom sales were increased bymany high quality condoms, such as Durex and
60%. A South Korean media also set out theOkamoto, so as to prevent the consumers to
sales comparisons, the condom sales amounts inbuy the domestic low-price condoms with the
3,300 stores were increased by 19.3% of theinfluences of international financial crisis. For
same period in last year.example, Okamoto condoms, the previous
 average sales price exceeding 10 to 15 Yuan (1.4
Chinese condom market is the same. Accordingto 2.1 USD) per condom, were sold at 8 Yuan
to the market research of China Research and(1.16 USD) per three condoms when promoting in
Intelligence, the various condom sales volumes dida supermarket of Shanghai in April 2009. The
not cut down but increase in the supermarketsdomestic condoms, sold at low price in the
and stores in Shanghai, Hangzhou and Beijing etcprevious time, also adopted the promotion
from the latter half of 2008, which seems tostrategies of price reduction and giving gifts etc.
prove a statement that the financial crisis makes 
the over-pressured couples who have holes inMany fashionable youths even buy the lower price
their pockets more depend on each other. Incondoms from the famous B2C and C2C
addition, many youth couples postpone theirwebsites. According to the interviews to Chinese
family planning. When many industries are infamous C2C E-commerce platform Taobao, an
recession successively, the condom sales,amateur dealer in Shandong sold out 1520
however, rise against the tendency.packages (18240 condoms) from 1st to 10th
 April, the products covering Double Butterfly, Tulip
According to the research of China Research andand Gobon etc. The lowest price is 6Yuan per
Intelligence, in 2008, the condom sales volumes inpackage (12 condoms in). Many consumers buy
Chinese market were about 6.3 billion, exclusive often packages or more one time.