Lifemojo Launched - Offers Weight Loss and Fitness

LifeMojo, a venture with an aim to help peoplecheck the calorie content of the various food
achieve a Healthy Lifestyle, has launched which isitems and the calories burnt in various daily
its customer facing initiative. LifeMojo offers toolsactivities. LifeMojo also has tips and articles about
for Weight Loss and Fitness. It guides you to eathealthy eating, exercise, wellness and motivation.
right, stay fit, track your progress and stayAs per the August 2008 issue of the "American
motivated. You can subscribe to an RSS feed forJournal of Preventive Medicine", the key to Weight
weight loss tips.loss and Fitness is to keep a food/activity diary.
The product has been successfully serving as aTracking is vital for self-assessment and
platform to professional nutritionists/dietitians, asmotivation. LifeMojo is trying to make it easier
part of the B2B initiative from LifeMojo. You canthan ever with tools such as LifeMojo's Diet and
check out various articles on Dr ShikhaActivity Tracker - A few clicks, and your results
Sharma’s weight loss diet. She is a renownedare known immediately!
weight loss expert based in New Delhi, India.LifeMojo provides its platform to Dr. Shikha
Story Behind LifeMojo - Personal itch:Sharma, using which she efficiently provides her
Namit, Co-Founder and CEO of LifeMojo got aconsultations to her remote clients.
chance to meet Dr. Shikha Sharma (a renownedIn the pipeline:
weight management and health expert) as aMobile: LifeMojo has a mobile application ready that
Technology Advisor. Dr Sharma wanted a solutionis being used by Dr. Shikha Sharma's clients, which
for a few problems that existed in her business.will be soon launched for other users too. This
After that meeting and after seeing Adnan Samiway, anyone on LifeMojo can track their diet and
lose 75 Kg, Namit tried losing weight and was ableactivities from anywhere – via the mobile
to lose 11 Kg in 45 days (which he soon regained).application.
On analysis of this successful weight loss, theCommunity: LifeMojo will also add a few "buddy
LifeMojo team realized that the key was constantfeatures" specially targeted at users focusing on
monitoring of what he ate, his fitness regimen,weight reduction, where they can share their data
and an eye on his weight. But the problem wasand stories making it motivational for the others.
that he soon regained weight. The team lookedFor the fitness conscious users, lifemojo would
around and found a lot of similar people and asoon add features to compete against each other
solution to this problem. The solution is right dietand challenge people around the world.
consultation, as per one's body composition andNutritionist Consultation Service: Eating right,
meal preferences. But this right advice is (1)exercising enough and staying healthy the right
expensive, (2) inconvenient due to the travelingway is important. A qualified nutritionist/dietitian
involved (3) inaccessible, since good nutritioncan help achieve this. LifeMojo will have a
experts who understand one's meal preferencesone-time consultation service and a personalized
are not easy to find. And thus as a solution to allmeal and exercise planning service that will add
these problems, LifeMojo was born!value to users seeking a healthy lifestyle, weight
reduction or looking for a fitness plan.
LifeMojo:LifeMojo was started in May 2008, with an aim to
On LifeMojo users can start by analyzing theirmake your lifestyle healthier by making you eat
body and lifestyle. They can learn more aboutright, stay fit, track your progress and stay
their body, daily calorie intake, etc. LifeMojo hasmotivated.
advance tools that allow for the user to trackCheck out LifeMojo!
their diet and exercise schedule. Users can also