| One form of persuasive speaking is when you | | | | count calories. The problem is, how do you know |
| want to prove that something is - or is not - | | | | which diet will do that and not just be another fad |
| TRUE. There is also when you want your | | | | leaving you hungry or with the lost pounds |
| audience to DO something and when you want to | | | | returning a year later? There is an answer." |
| sway them to your point of VIEW. Hence, the | | | | II. BODY |
| DO, TRUE and VIEW forms of persuasion. | | | | A. ROAD MAP: The Skinny Minny System is an |
| Being persuasive requires different considerations | | | | effective eating program that will enable you to |
| than informative speaking, and one of them is | | | | lose pounds slowly but permanently and keep the |
| how you organize your ideas. Your particular | | | | weight off simply by changing some of your |
| objective determines the best organization. You | | | | eating choices. Let me show you the proof that it |
| still have the three parts of a speech - the intro, | | | | works. |
| body, and conclusion. But in the TRUE method, | | | | B. MAIN POINTS: |
| the Main Points in the Body of your talk would | | | | 1. EVIDENCE |
| consist of some combination of any or all of | | | | Present research results, studies or other data |
| these three items: (1) personal observation or | | | | that support your claim. In proving this diet's |
| experience, (2) evidence, (3) expert testimony. | | | | integrity, you might present health and nutrition |
| To see how this organization would work when | | | | studies that document this plan's success with |
| you want to prove to your audience that | | | | weight loss. You could cite surveys of people who |
| something is (or is not) TRUE, let's create a | | | | took weight off and kept it off over several |
| hypothetical objective. Suppose you're talking to a | | | | years. |
| group of people who want to go on a diet. You've | | | | 2. PERSONAL OBSERVATION |
| recommended the "Skinny Minny" system. But | | | | Something you've seen or experienced personally |
| some members of the group have questioned | | | | can be very compelling. You could tell your own |
| whether that particular diet really works. You | | | | story of how, on this program, you shed pounds, |
| want to prove to them that it is TRUE that they | | | | dropped several clothing sizes, and have kept the |
| can lose weight on this diet. Here's how you might | | | | weight off. |
| outline that presentation: | | | | 3. EXPERT TESTIMONY |
| I. INTRO | | | | A validation of your claim by other people who |
| A. HOOK: Start with something attention-getting. | | | | are acknowledged as experts can build your case. |
| Maybe it could be a startling statistic or revelation: | | | | You could cite testimonials from doctors and |
| "Eighty percent of all people who lose weight on a | | | | nutritionists extolling the results of this plan and its |
| diet gain it back within a year." | | | | health benefits. You would also probably cite, |
| B. REASON TO LISTEN: "To lose weight | | | | complete with before and after photos, the |
| effectively and keep it off, you need to follow a | | | | testimony of others who have lost and kept off |
| program that allows you to control cravings and | | | | the weight. |
| make smart eating choices without having to | | | | III. |