| Marketers are attempting to make unhealthy | | | | "Health" Foods |
| products seem more nutritious for | | | | Other foods attempting to bill themselves as |
| health-conscious shoppers. 7Up, for example, is | | | | "healthy" include: |
| now being billed as "100 percent natural" now that | | | | Wrigley's gum, which launched the Wrigley Science |
| it has been reformulated to remove an artificial | | | | Institute to produce studies indicating that gum |
| preservative. TV ads will soon show 7UP cans | | | | chewing helps in dieting, stress reduction and |
| being picked like fruits. | | | | concentration. |
| A $44-Billion Market | | | | Dunkin' Donuts, which sponsored a media event |
| They are attempting to get a share of the $44 | | | | touting the studies indicating that caffeine from |
| billion a year natural and organic food business. | | | | the coffee they sell could reduce the risk of |
| Since 2003, the number of new products making | | | | Parkinson's disease. |
| health claims has increased 44 percent. | | | | |