| *The Automatic Responder is generally referred | | | | with desertrecipes. You're now providing exactly |
| to as an | | | | what you promised,plus you're able to promote |
| Autoresponder. | | | | your cookbook. |
| What is an Autoresponder? | | | | You now have a list on Automatic! They are |
| Autoresponder - An automated system that | | | | happy aboutreceiving the desert recepies. And if |
| sends out aprewritten email to a person who has | | | | you've played yourcards right, you should've |
| requested information. | | | | inserted some sales messages intothe |
| Autoresponders are essential for doing business | | | | "Autoresponder Sequence"! |
| online! | | | | Autoresponders help you build trust, establish |
| Here's why: | | | | credibility,and deliver quality... |
| Instead of having to respond to each individual | | | | When I first came online, I signed up for |
| thatrequests information about your product or | | | | information oninvesting in IRA's from this guy |
| business, theautoresponder automatically sends | | | | whose site sounded andlooked fantastic. I found |
| out the information. | | | | myself trusting his information. |
| This frees you up to focus on other areas of | | | | He was establishing credibility and delivering |
| marketing. | | | | qualitycontent. |
| Let's face it, if you begin to create a huge "opt-in | | | | You see, because he was utilizing the power of |
| email"list, you won't have time to respond to each | | | | anautoresponder, he could continuously drip |
| individualperson. | | | | information on mecausing me to take advantage |
| Opt-In Email - An opt-in email list is a list where | | | | on his offers! |
| theusers have voluntarily signed up to receive | | | | This throws me back to the "cookbook" example. |
| e-mail abouttopics of interest. In double opt-in | | | | Most likely,your viewers aren't going to purchase |
| email lists the usermust re-verify their request to | | | | on the first visit toyour site. However, providing |
| be on a list. | | | | an opt-in box with certainoffers greatly enhances |
| This leads me to the "Autoresponder Sequence" | | | | the possibilities of sales. |
| Autoresponder Sequence - A series of | | | | That's what is so great about having an |
| autoresponder messagesscheduled to be delivered | | | | "Autoresponder"! |
| automatically via e-mail atpredetermined intervals | | | | You can sit back, collect names, and market to |
| to a person who has requested it. | | | | them. |
| ***Note*** | | | | Where can you get "Autoresponders?" |
| You will load your "Autoresponder Sequence" to | | | | I suggest going to Google or Yahoo and typing in |
| anautoresponder. Now, post an "Opt-In email" sign | | | | Autoresponders. You should receive several |
| up box thatcorresponds with that autoresponder, | | | | results. Thereare many different systems which |
| requesting first nameand email address. | | | | range in price. |
| O'kay, pretend for a moment that you are trying | | | | Do your homework and find what works best for |
| to sellcookbooks. You have an Opt-In Email box | | | | you. However, |
| at your websitewhere people can sign up to | | | | I can't stress enough how important |
| receive free desert recipes. | | | | "Autoresponders" are todoing business online! |
| You've created an "Autoresponder Sequence" | | | | |