| A 2001 survey by the National Coffee | | | | wholesaler of professional grade machines for |
| Association indicated that over 100 million | | | | making espresso, coffee, and hot chocolate. |
| people drink coffee on a daily basis and that | | | | Beyond acquiring equipment from Mr. Churro's |
| nearly 60 million more occasionally consume | | | | you would need to work out other details of |
| coffee. Based on average drinking habits, the | | | | your business details on your own. For |
| daily coffee drinker will consume multiple | | | | example, you would need to find a coffee bean |
| cups per day - totalling hundreds of millions | | | | supplier, find a suitable business location, |
| cups of coffee being consumed every 24 hours. | | | | and also learn how to run a coffee business. |
| | | | |
| Such enormous consumer demand coupled with | | | | For a more turn-key type of operation, The |
| the growing trend toward gourmet coffee | | | | Coffee Beanery, a global franchise based in |
| presents an opportunity for the enterprising | | | | Michigan, provides franchisees with a wide |
| coffee lovers to take their double shots at | | | | menu of coffee based drinks as well as an |
| generating income while working in an | | | | attractive breakfast and lunch menus. The |
| industry which makes their coffee passions | | | | franchisee benefits from a proven image, a |
| percolate. | | | | proven menu, a fully developed method of |
| | | | operation, and an established supply chain. |
| Coffee-loving entrepreneurs can choose from a | | | | It might cost more to purchase a franchise, |
| wide range of opportunities available to find | | | | but if you are new to business, the long term |
| ones that best matches their tastes. | | | | benefits might outweigh the short term higher |
| Interested in starting small? Start with a | | | | startup costs. |
| couple machines and a cart. More grande | | | | |
| ambitions? Consider a coffee shop franchise. | | | | Coffee News USA is a third type of coffee |
| | | | related business opportunity. Unlike the |
| The Specialty Coffee Association of America's | | | | previous two examples, Coffee News USA does |
| "Market Report" forecasts that the number of | | | | not involve making and selling coffee |
| coffeehouses in the U.S. will grow to 15,000 | | | | beverages. Instead, Coffee News is publishing |
| by the year 2006. Will one of those | | | | opportunity in which the franchisee provides |
| coffeehouses be yours? | | | | a free local edition of the weekly Coffee |
| | | | News newspaper to restaurants and coffee |
| You can take a couple different paths can to | | | | shops. The franchisor provides most of the |
| starting your own coffee themed business. One | | | | content, and the franchisee sells |
| option is to buy the equipment and supplies | | | | advertisements to generate income. |
| yourself, building your own identity and | | | | |
| business systems. The other option is to | | | | These three business opportunities a just a |
| purchase a franchise and benefit from their | | | | few of the coffee related businesses that are |
| proven image, proven systems, and established | | | | available for coffee lovers. Most of the |
| supply chains. Let's look at some examples of | | | | other opportunities are franchises, but not |
| coffee related businesses that you could | | | | all franchises are created equal. Examining |
| start for yourself. | | | | each business opportunity carefully can bring |
| | | | to light some important differences that |
| If you choose the independent route you can | | | | might lead you to an opportunity that is |
| use a wholesaler such as Mr. Churro's to help | | | | better suited to you than another. |
| get you started. Mr. Churro's is Miami-based | | | | |