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Article #117: Organic Baby Food A Big Hit In Scotland

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**50% of Scottish Babies fed Organic Baby According to RoberServer, the Line Buster
Food will allow customers to place their own
According to the Scotsman, more than half orders from a 15" touch screen, and then
of Scottish children under two are now pay for their order with the onboard
fed an exclusively organic diet. In fact, credit card processor. Customers then
organic baby food accounted for 43% of pick up their order at the counter.
total baby food sales in 2004. That Industry estimates show that self-serve
represented sales of more than 63 million technologies can cut customer waiting
GBP in 2004. time by as much as 33%.
A survey of 805 mothers and pregnant The company is targeting the 115,000 fast
women conducted by the polling company food restaurants in the U.S. Similar
BMRB found that four out of five mothers technology has already been deployed in
chose organic food for weaning their ATMs and self-checkout grocery stores.
young children off of milk (between 6 Would you like fries with your meal?
months and 1 year old). The reasons given Would you like fries with your meal?
were clearly related to additives and Would you like fries with your meal?
chemical spraying. Mothers in the survey **FDA says snack makers must show trans
cited "less risk of chemical pesticides" fats
(87%), "no additives" (80%), and "no GM" The term "trans fats" has become a
(84%) synonym for "unhealthy". That's because
Intensive marketing campaigns by groups these ingredients hide in most mass
such as the Soil Association Scotland are produced snacks, cookies, and frozen
getting the message across about the french fries and then help to clog our
negative effects of pesticides. This is arteries and contribute to our obesity.
clearly having an impact on the buying As of January 1, 2006, the FDA is
preferences of parents, and also on requiring the labels on packaged snacks
changes in school menus. and foods to list the amount of trans
Organic milk also has positive health fats per serving.
characteristics. It can contain up to 71 Trans fats are an ingredient in nearly 40
per cent more omega 3 than non-organic percent of packaged foods, and they are
milk and most organic milk has a better suspected of contributing to diabetes,
ratio of omega 3 to omega 6 than heart disease, strokes and many other
conventional milk. Companies such as Hipp unhealthy conditions.
are bringing new products to market -- Health researchers have found that trans
such as organic purees for weaning fats raise the levels of unhealthy
purposes -- to take advantage of the cholesterol and lower the levels of
demand. beneficial blood cholesterol. They say as
But adults are not changing their own little as 2 to 3 grams a day -- less than
eating habits nearly as quickly. Asda, a is contained in a typical donut -- can be
Scottish supermarket chain owned by detrimental.
WalMart, says organic produce for adults Trans fats are common in processed foods
accounts for only about 2% of total because food manufacturers can use cheap
sales. liquid oils and turn them into solids by
**Self-Serve Machines moving in on fast hydrogenation. Most experts agree it is
food restaurants better to use products that have been
People fond of ridiculing low-paying fast made with polyunsaturated or
food restaurant jobs will be pleased to monounsaturated fats such as those found
hear that many of these jobs will soon be in canola and olive oils.
a thing of the past. At least if Simply avoiding processed foods and
RoberServer has its way. The company has snacks accomplishes the same thing, since
recently unveiled its new fast food self whole, unprocessed foods do not have
serve machines called the "Line Buster." trans fat additives.






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