Organic Baby Food A Big Hit In Scotland

**50% of Scottish Babies fed Organic Baby Foodallow customers to place their own orders from a
According to the Scotsman, more than half of15" touch screen, and then pay for their order
Scottish children under two are now fed anwith the onboard credit card processor.
exclusively organic diet. In fact, organic baby foodCustomers then pick up their order at the
accounted for 43% of total baby food sales incounter. Industry estimates show that self-serve
2004. That represented sales of more than 63technologies can cut customer waiting time by as
million GBP in 2004.much as 33%.
A survey of 805 mothers and pregnant womenThe company is targeting the 115,000 fast food
conducted by the polling company BMRB foundrestaurants in the U.S. Similar technology has
that four out of five mothers chose organic foodalready been deployed in ATMs and self-checkout
for weaning their young children off of milkgrocery stores.
(between 6 months and 1 year old). The reasonsWould you like fries with your meal?
given were clearly related to additives andWould you like fries with your meal?
chemical spraying. Mothers in the survey citedWould you like fries with your meal?
"less risk of chemical pesticides" (87%), "no**FDA says snack makers must show trans fats
additives" (80%), and "no GM" (84%)The term "trans fats" has become a synonym
Intensive marketing campaigns by groups such asfor "unhealthy". That's because these ingredients
the Soil Association Scotland are getting thehide in most mass produced snacks, cookies, and
message across about the negative effects offrozen french fries and then help to clog our
pesticides. This is clearly having an impact on thearteries and contribute to our obesity.
buying preferences of parents, and also onAs of January 1, 2006, the FDA is requiring the
changes in school menus.labels on packaged snacks and foods to list the
Organic milk also has positive healthamount of trans fats per serving.
characteristics. It can contain up to 71 per centTrans fats are an ingredient in nearly 40 percent
more omega 3 than non-organic milk and mostof packaged foods, and they are suspected of
organic milk has a better ratio of omega 3 tocontributing to diabetes, heart disease, strokes
omega 6 than conventional milk. Companies suchand many other unhealthy conditions.
as Hipp are bringing new products to market --Health researchers have found that trans fats
such as organic purees for weaning purposes -- toraise the levels of unhealthy cholesterol and lower
take advantage of the demand.the levels of beneficial blood cholesterol. They say
But adults are not changing their own eating habitsas little as 2 to 3 grams a day -- less than is
nearly as quickly. Asda, a Scottish supermarketcontained in a typical donut -- can be detrimental.
chain owned by WalMart, says organic produceTrans fats are common in processed foods
for adults accounts for only about 2% of totalbecause food manufacturers can use cheap liquid
sales.oils and turn them into solids by hydrogenation.
**Self-Serve Machines moving in on fast foodMost experts agree it is better to use products
restaurantsthat have been made with polyunsaturated or
People fond of ridiculing low-paying fast foodmonounsaturated fats such as those found in
restaurant jobs will be pleased to hear that manycanola and olive oils.
of these jobs will soon be a thing of the past. AtSimply avoiding processed foods and snacks
least if RoberServer has its way. The companyaccomplishes the same thing, since whole,
has recently unveiled its new fast food self serveunprocessed foods do not have trans fat
machines called the "Line Buster."additives.
According to RoberServer, the Line Buster will