| Technology to develop Thai food for easy | | | | especially foreigners to consume more Thai food. |
| preparation and consumption is utilized in the form | | | | The research has shown results which indicate the |
| of heat resistant plastic containers and has | | | | potential of Thai food to eliminate free radicals. |
| become a popular part of modern lifestyle. In | | | | Even though the food is cooked, the healthy |
| addition, there is another trend of franchising | | | | features are not lost. The phonemic components |
| businesses promoting Thai food in foreign | | | | remain in the food too. |
| countries. Restaurant operators can utilize instant | | | | The Different of Thai food: Thai food differences |
| seasoning in packs to prepare food which | | | | compared to other foods in the world. Foreigners |
| provides consistent quality. Consumers who like | | | | are amazed with its uniqueness. Not only do |
| Thai food in foreign countries can also prepare | | | | spices and herbs enhance the fragrance of Thai |
| their own Thai food conveniently. The Institute of | | | | foods, but they are also a good source of |
| Food Research and Product Development at | | | | anti-free radicals, indicated by antioxidant capacity, |
| Kasetsart University has received funds from the | | | | as it contains phenolic components. |
| National Research committee in order to develop | | | | The Selling Point of Thai food: Some marketers |
| various instant food items which are ready for | | | | stated that distinguishing Thai food products could |
| consumption, and sauce packs that are easy to | | | | bring success to the operators' sales. Thai |
| use. | | | | products are well-known in terms of health care |
| Another factor enables consumers to become | | | | and unique taste. Promoting the other kinds of |
| interested in Thai food is to provide information | | | | Thai food that are different from common dishes |
| based on scientific research indicating that Thai | | | | is considered an important selling point, especially |
| food can be healthy. The results of the research | | | | the dishes that provide hot and spicy tastes as |
| show that instant Thai food products contain | | | | well as strong herbal smells, Kour Kling, 3 regional |
| components and help to fight against free radicals | | | | noodle dishes: Mee Ka Ti (coconut milk vermicelli), |
| which cause heart disease, cancer, cataracts and | | | | Phad Mee Pak Tai (Stir-fried flat rice noodle in |
| aging. | | | | southern style) and Khao Soi, for example. These |
| The Benefit of Thai food: It is well-known that | | | | dishes are other choices for those who want to |
| Thai food is healthy, and this factor encourages | | | | try something new. |