| PreambleWhat I am about to share with you is | | | | was paid to him upfront.The obvious learning from |
| my personal vision of what I am convinced is a | | | | the above is that if an entrepreneur knows s/he |
| workable strategy that can be used to move | | | | can successfully pursue alternative avenues to |
| (especially developing) societies across the world | | | | earn needed income, s/he will be less willing to |
| FASTER on the path towards sustainable | | | | lower his/her fees to unprofitable levels that |
| socio-economic and political development. What I | | | | would most likely impair his ability to deliver results |
| write about here is a strategy which properly | | | | to the required standards. (By the way, that guy |
| implemented can make INDIVIDUALS in many | | | | "John", was actually this writer).Multipreneurs are |
| countries worldwide achieve their truly great | | | | entrepreneurs who avail themselves of the above |
| potentials, and then work together with | | | | wisdom by harnessing a variety of skills and |
| like-minded others to help their respective | | | | competencies to generate multiple income |
| countries prosper in ways unprecedented.If on | | | | streams. It is for this reason that I believe |
| reading the foregoing, you are already skeptical | | | | Multipreneurs hold the key to future prosperity |
| about how workable or realistic my proposed plan | | | | anywhere in the world. As we progress, I will |
| is, I urge you to be a little patient and continue | | | | explain in more detail who a Multipreneur is, how |
| reading. Understand that I make these assertions | | | | when he can be called a Digital Multipreneur (TM) , |
| drawing from very deep reflection and extensive | | | | and HOW the strategy of Digital Multipreneuring |
| personal experience in successfully applying the | | | | can help any willing person(s) - and the society at |
| principles I advocate for adoption in my personal | | | | large.I define a Multipreneur formally, as a person |
| life. AND this, in one of the most difficult | | | | who uses a variety of marketable skills to earn |
| environments any human being could possibly | | | | income as the opportunities present themselves in |
| choose to pursue achievement of legitimate, | | | | the market place. To learn more about |
| authentic success on this planet, called Nigeria.I | | | | Multipreneuring, contact me for a copy of my |
| Have NOT Said It All, Here!Let me quickly warn | | | | article titled "If You Lack Capital, Intelligent |
| that even though I have tried - in this paper - to | | | | Multipreneuring Can Help You Get It!"A |
| be elaborate in my explanation of how this | | | | Multipreneur can be looked at as many |
| proposed strategy can be implemented, I cannot | | | | entrepreneurs rolled into ONE. This therefore |
| possibly cover all the necessary aspects, nor can | | | | means that the benefits of entrepreneuring will |
| I cater for every possible scenario. This is why I | | | | become even more available, to a society in |
| offer to make myself available to speak to and | | | | which Multipreneurs flourish. Not everyone can be |
| or work with ANY groups of serious-minded | | | | a Multipreneur however. Few people are willing to |
| individuals who would like to make use of the | | | | commit the energy and time required to LEARN |
| ideas I offer. This way, I believe any peculiar | | | | HOW to do many things at the same time - and |
| issues that arise can be properly considered and | | | | do so successfully, on a long term basis.But the |
| useful adaptations evolved.Important | | | | few who are, can make life better for the rest of |
| Requirements/Understanding For Use Of This | | | | us. Think about Richard Branson and his empire of |
| StrategyWhat I am about to propose is NOT in | | | | affordably priced Virgin products and services, and |
| any way a plan that needs to be handed over to | | | | you will immediately see what I mean.The |
| ANY national government, regional authority, | | | | Strategy of Digital Multipreneuring (TM) This |
| foreign governments or their nationals to | | | | strategy is what I believe is the ultimate workable |
| implement. It is imperative that I also point out | | | | plan. And I have held this belief for many years. |
| here, that the strategy I propose for adoption in | | | | Back in 2003, I wrote in my personal philosophy |
| this paper has been deliberately formed to be | | | | paper titled "Why I Do What I Do, The Way I Do |
| usable by ANY INDIVIDUAL who is willing to | | | | It" as follows:"People with mental attitudes and |
| make the commitment to sustained application of | | | | skills that enable them to take control of what |
| effort, till the desired results are achieved. Having | | | | happens to them daily, are unlikely to be |
| said that, if they are sure of each others | | | | seriously(if at all) negatively affected in the long |
| "reliability", like-minded persons can also team up | | | | term by the vagaries of their countries |
| to use these ideas.The Three Big Questions1. How | | | | socio-economic circumstances. They are likely to |
| do we make it possible for any willing person(s) in | | | | make the best of them rather than fall apart. It is |
| our society (including the most disadvantaged e.g. | | | | my conviction that knowing how to ADAPT to |
| indigent, poor, handicapped) to become capable of | | | | inevitable changes that could make your survival |
| rendering economically beneficial products/services | | | | skills obsolete, is of crucial importance....The |
| to others within and outside our countries and | | | | foregoing is one of my motivations for being a |
| continents?2. How do we ensure they do this in a | | | | Multipreneur. To succeed more frequently, one |
| way that enables them earn adequate | | | | needs a multiple-career strategy i.e. have a |
| remuneration to achieve financial independence so | | | | variety of skills to generate income and capture |
| they are less vulnerable to being manipulated for | | | | opportunities in today's fast-changing market place |
| their voting power?3. How do we create a | | | | - leading to prosperity and fulfillment independent |
| situation whereby opportunities for socio-economic | | | | of economic fluctuations."The foregoing is an |
| benefits accessible to those in developing | | | | excerpt from a one-page Acrobat PDF document |
| countries make the option of their leaving home | | | | I wrote back in March 2003. My vision and |
| to settle/work in developed countries far away | | | | conviction has not dimmed or waned since then. |
| from loves ones less compelling than it currently | | | | Not only that, my achievements since that time |
| is?My Answer - A Vision Statement"The world's | | | | have given further verifiable proof that what I |
| most successful entrepreneurs in the future will | | | | said can indeed be made to work - for ANY |
| be Multipreneurs. That is why I believe our future | | | | individual who is willing to put in the required effort |
| economic (and sociopolitical) prosperity depends | | | | and time.A Digital Multipreneur (TM) will be a |
| greatly on the creation, and evolution of | | | | person who deliberately acquires a variety of |
| INDIVIDUALS I call Digital (D) Multipreneurs (TM) in | | | | inter-related competencies in different vocations |
| every society. They will be multi-skilled, | | | | which he then cost-effectively combines to earn |
| independent minded thinkers, with a passion for | | | | multiple streams of income by leveraging PC and |
| creatively adapting technology and the Internet, | | | | Internet technology.A Multipreneur who is PC |
| to achieve sustainable economic (and sociopolitical) | | | | Internet illiterate will struggle to compete |
| benefits.These individuals will be notorious for | | | | favourably with one who IS literate. The former |
| depending MORE on their Creative Brain Power - | | | | will therefore not enjoy the degree of |
| and LESS on their Muscle Power - in working to | | | | competitiveness of the latter in terms of pricing |
| ensure they can continually provide for | | | | as it relates to maintaining steady or increasing |
| themselves and those that depend on them. | | | | profitability. Note also, that examples of possible |
| They will also be recognised for their ability to | | | | areas of vocational interest I have given in this |
| successfully coach willing others to become | | | | paper are those I have personal bias for, and |
| competent to succeed in society in the same | | | | experience in. Any interested person can choose |
| way. In preparing themselves (and those they | | | | to adapt the wisdom offered here for use in |
| coach) to succeed, they will typically emphasise | | | | other areas that they find suitable.Lastly, I must |
| functional skills and knowledge acquisition, over | | | | state very clearly here that your ability to |
| formal schooling.Most significantly, they will be | | | | function effectively, successfully and profitably as |
| known for earning income mainly while working | | | | a Digital Multipreneur, does NOT require that you |
| from home, using digital technology and Internet | | | | have anything more than a secondary school |
| resources, instead of being what Robert Kiyosaki | | | | education! Once you can read and write |
| calls "paycheck slaves". Their activities will | | | | proficiently, you will be able to acquire many |
| ultimately have a multiplier developmental effect | | | | practical vocational skills, including using a PC and |
| on their societies. Incidentally, such individuals | | | | the Internet.So, What Makes A Multipreneur |
| already exist today, especially in developed | | | | "Digital"?As far as I am concerned, a Multipreneur |
| societies - proving that this idea WORKS. That is | | | | can only be called Digital, if she KNOWS HOW to |
| why Self-Development Academy(SDAc)'s main | | | | use PC and Internet technology to :a. increase the |
| objective is to actively promote the proliferation | | | | quality and value s/he delivers to her customers |
| of D-Multipreneurs (TM) ." - Tayo K. Solagbade, | | | | or employer.b. dramatically cut down expenses |
| Founder Self-Development Academy(SDAc) | | | | incurred in delivering the product(s)/service(s).c. |
| Limited - 2006 Vision White Paper, 1st January | | | | significantly increase the marketing and advertising |
| 2006.Download the FREE Acrobat PDF E-book | | | | reach impact of her work in a way that |
| version of this white paper from arriving at the | | | | complements her use of conventional methods.A |
| answer/strategy I propose - described above as | | | | Multipreneur CANNOT be called Digital simply |
| the active facilitation of the creation and evolution | | | | because she can use the PC or Internet. No, that |
| of Digital Multipreneurs (TM) , I have considered a | | | | would not be enough.To be a Digital Multipreneur |
| number of perspectives based on current realities | | | | you need to:a. be competently skilled in multiple |
| in many societies:Perspective A. Poverty & | | | | vocations that your target audience will be willing |
| Self-Esteem:For many countries, the main need is | | | | to pay you for.b. KNOW HOW to intelligently apply |
| economic empowerment of the larger majority of | | | | relevant computer and Internet resources to |
| the citizenry. No human being can survive for long | | | | improve your ability to do the different things you |
| in the absence of very basic necessities like food | | | | do, in a way that makes it easy for you to |
| and/or shelter. Both are easily acquired when | | | | operate profitably for the long term. Note that |
| money is available. Eroded self-esteem/belief is | | | | many income earning opportunities exist on the |
| gradually restored when the ability to EARN | | | | Net alone.For anyone to succeed as a Digital |
| money that is to be spent meeting daily needs is | | | | Multipreneur requires a very clear understanding |
| realised such that dependence on the generosity | | | | of the above distinctions.Example: A self-employed |
| of others becomes unnecessary.Any answer | | | | person who works on a PC at home offering |
| strategy to be adopted MUST address this most | | | | various PC based services such as graphic design, |
| fundamental need if it is to be taken seriously by | | | | Excel spreadsheet programming, freelance writing, |
| majority of the people.Perspective B. Choice | | | | Website Design, Automation, Web marketing |
| Unavailability:More jobs would help, but even | | | | strategy development, and other related services |
| better will be the creation of a rapidly growing | | | | for individuals and businesses.S/he would easily |
| pool of multi-skilled people who understand that | | | | maintain a homestead Catfish Farming and/or |
| they have a choice to become (or remain) | | | | other livestock ventures in the back yard, which |
| employees or to be self-employed and | | | | would constitute a significant addition to the |
| independent. And, who know HOW to go about it. | | | | income stream from the computer services |
| Again the solution to be adopted MUST address | | | | delivery. She could also have an aquarium |
| this need if it is to be widely accepted.Perspective | | | | construction and ornamental fish breeding |
| C. Entrepreneurial Conviction:For those who are | | | | homestead business alongside the catfish |
| self-employed or independent, they need a clear | | | | venture.Her PC based services would be |
| conviction about the value they offer their clients | | | | affordable because she would have fewer |
| or customers. Most critical is the need for them | | | | overheads, and would not be working for an |
| to UNDERSTAND that a true entrepreneur DOES | | | | employer who would have gotten a part of the |
| NOT NEED any Samaritans.Getting repeat | | | | money to be paid by clients.As a result, her clients |
| business or referrals from clients/customers | | | | would also benefit, because this highly skilled |
| MUST NEVER be about someone feeling sorry for | | | | professional would offer relatively lower fees (or |
| you and doing you a favour by telling others to | | | | more value for the same fee) compared to her |
| give you business. It MUST be about ONE(or | | | | counterpart employed in an organisation with |
| more) happy, satisfied client(s) or customer(s) | | | | overheads to cover. Consequently she would be |
| excitedly telling other potential clients/customers | | | | in a position to command more frequent |
| about you, such that the latter inevitably feel it | | | | patronage(in both local and foreign currency), and |
| would make sense to engage your services, over | | | | be able to retain more of her revenue as tangible |
| others, whenever they have a similar | | | | profits, which can in part be channeled to her |
| need.Without this understanding, venturing into | | | | other income generation ventures to further |
| entrepreneuring (particularly in developing countries | | | | increase the flow of multiple income streams.If s |
| continents like mine) will continue to be regarded | | | | he were to be employed under the current |
| as a dead-end rather than an avenue through | | | | situation extant in a developing society like mine, |
| which creative geniuses accumulate wealth (while | | | | the employer would balk at paying her the kind of |
| making society better) by bringing their unique | | | | rates her clients would offer her as a |
| ideas from conception to reality. An example is | | | | self-employed, independent contractor. Also, s/he |
| the way Bill Gates has today made use of the PC | | | | would have less free time of her own (on a 9 to |
| easier for everyone using his MS Windows | | | | 5 job for instance) to pursue other |
| software. If Gates had not chosen to quit | | | | income-generating interests. Most importantly, as |
| Harvard when he did, he may have NEVER | | | | an employee, the volume of work she does will |
| gotten around to starting Microsoft.Entrepreneurs | | | | not necessarily directly translate to a proportional |
| are to be reverred, valued and encouraged. This | | | | increase in money s/he gets on a salary!As you |
| is because they offer society an opportunity to | | | | can see from the foregoing there are huge |
| make progress in quantum leaps (rather than by | | | | potential benefits to he reaped from becoming a |
| taking baby steps), through their selfless | | | | self-employed Multipreneur.However, even if you |
| implementation of paradigm-shifting ideas and | | | | decide to be a salaried Multipreneur, with the |
| concepts. Wherever authentic (non-corner-cutting) | | | | intention of using your after-work hours and free |
| entrepreneurs are able to proliferate, the | | | | weekends to nurture your additional income |
| inevitable result is a never ending cycle of | | | | stream generation ventures, the pros still far |
| innovation and creativity that makes society | | | | outweigh the cons.The bottom line of all that I am |
| continually, and rapidly improve to the benefit of | | | | saying here is that depending on a single source |
| all its members. It is because MANY | | | | of income for the long-term in today's world can |
| entrepreneurs in developing societies like mine do | | | | only be described in one word: STUPID.Key |
| NOT understand the above that they allow | | | | Benefit Of Digital Multipreneurs (TM) To |
| themselves to be manipulated out of their earned | | | | SocietyThe proliferation of financially independent |
| income for work they have done (via the giving | | | | and socio-politically aware/empowered persons in |
| of percent cuts, and kick-backs etc).Another | | | | society, functioning as Digital Multpreneurs, with an |
| reason why many such entrepreneurs lamely | | | | enduring passion for cloning themselves will bring |
| accept bad/shoddy treatment meted out to | | | | multidimensional benefits to the society as a |
| them is because they have no other skills, or | | | | whole.Digital Multipreneurs (TM) will ideally be |
| alternative means of earning income. As a result, | | | | self-motivated INDIVIDUALS who see an |
| when threatened with the possibility of losing a | | | | opportunity for financial liberation of themselves |
| contract or project they are bidding for, such | | | | and those they love using their unique abilities. As |
| entrepreneurs readily break down and | | | | they increase in number over time, the problems |
| compromise.Ironically, the terms under which they | | | | highlighted at the start of this paper(i.e. "The |
| then accept to work make it even more difficult | | | | Three Big Questions") would progressively suffer |
| for them to deliver satisfactory products or | | | | diminishing relevance, due to increasingly influential |
| services, thereby damaging their future ability to | | | | positive Social Change Agent roles that will be |
| secure patronage from the same or other clients | | | | assumed by many Digital Multipreneurs, in their bid |
| customers.Multipreneurs (TM) Hold THE Key!When | | | | to give back to society. Take a look at what Bill |
| you consider all of the scenarios discussed above, | | | | Gates is doing with his foundation, and you'll get |
| it becomes quite obvious that Multipreneuring | | | | an idea of what I mean.Summary Of Digital |
| offers multiple benefits that reward those who | | | | Multipreneuring(DMg) Features/Benefits1. Digital |
| practice it in line with efforts they expend, while | | | | Multipreneurs(DMs) (TM) can be self-employed or |
| protecting them from the negatives typically | | | | paid employees.2. There is almost no age limit. |
| visited on entrepreneurs and others.For instance, I | | | | Once a person is capable of creative, |
| like to point out that a Multipreneur is less likely to | | | | value-adding, income-generating effort - especially |
| bow to pressure to accept poor remuneration, | | | | using PC/Internet resources - s/he can become a |
| shabby treatment, or demands to give cuts, | | | | DM.3. DMs can work for longer periods daily, and |
| kick-backs etc in exchange for contract awards, | | | | will have no need to retire formally.4. They do |
| due to her ability to pursue multiple alternative | | | | NOT need any formal qualifications or education |
| avenues of income generation | | | | beyond being schooled to upper primary or |
| simultaneously.Consider this true story. John, a | | | | secondary levels and being able to read and write |
| Multipreneur, is asked - by the principal of a leading | | | | competently. Everything else can be learnt |
| secondary school - to drop his fee for building one | | | | through diligent self-effort and access to |
| of his 6 gallon size custom natural self-cleaning | | | | appropriate resources.5. A true DM will easily |
| aquariums (biologically balanced; use no electricity | | | | integrate her online and offline income-generation |
| or air pumps - thereby giving long term savings) | | | | activities.6. DMs, for the most part will not be |
| by almost 75%(!). When he explains to her that | | | | limited by physical handicaps or social status. |
| what she wants is impossible, she ignores his | | | | Hence disabled persons, housewives, orphans etc |
| response and says: "go and think about it"!That | | | | can successfully become DMs.7. Activities of DMs |
| day, John left the principal's office knowing he | | | | will create multiple income opportunities/jobs for |
| would not be going back. It was not that he did | | | | others.8. This strategy of DMg will dramatically |
| not need the business. He did. But he knew it | | | | increase chances of micro/small business startup |
| would not make good business sense to take on | | | | survival since very little startup capital is required. |
| an UNPROFITABLE client (one does not need a | | | | Also multiple income generation opportunities will |
| university degree to deduce this). More | | | | help DMs keep going for longer periods till they |
| importantly however, he knew that as a | | | | break through.FINAL WORDS: My Vision |
| MULTIPRENEUR, he had a CHOICE. This was | | | | Statement - AgainLet me now end by asking you |
| because building low long-term operating | | | | to re-read my earlier outlined vision statement |
| maintenance cost aquariums was only ONE of his | | | | (above) of how Digital Multipreneurs (TM) will |
| income-generating competencies.A few days later, | | | | determine our future prosperity. Hopefully, you |
| he picked up a cheque for TWICE the amount | | | | now understand it better.I would be glad to take |
| offered by the principal, after delivering a | | | | on any questions you may have on HOW this |
| one-hour talk to 14 new management trainees at | | | | idea/strategy can be successfully implemented by |
| the corporate headquarters of a leading fast | | | | interested, adequately motivated individuals, |
| foods company(he had been invited as an | | | | groups and/or organisations.Self-Development |
| external speaker by a consultant organising a | | | | Performance Enhancement Specialist - Tayo |
| week-long induction for the new intakes). Some | | | | Solagbade - devotes his time to exploring new |
| months later, he would build and install one of his | | | | frontiers of Self-Development Education, especially |
| 6 gallon size natural aquariums in the reception of | | | | as it relates to showing people what they can do |
| the main premises of a large group of schools, for | | | | by themselves, for themselves to achieve their |
| a discounted price which was FOUR times that | | | | set goals - DESPITE the limitations of their |
| offered by the school Principal - ALL of which | | | | circumstances or environment. |