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Article #223: The Growth In The Organic And Healthy Food Market

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Organic produce is one of the fastest Vegetables and fruits are the most
growing food retail sectors in the available type of organic, fresh food,
country. and are closely associated with organic
Health scares such as BSE and farming. They are often purchased
foot-and-mouth, plus fears of GM crops directly from growers, at farmers
food and synthetic dyes and ingredients markets, supermarkets or through
such as Sudan1 have led to considerable speciality food stores. Organic meat,
growth in the organic and the healthy eggs, dairy are also available.
food market as worried consumers seek out Processed food
more healthy and natural products. Processed food accounts for most of the
Recent research by market analysts items in a supermarket. Often, within the
nVision suggests four in ten adults now same store, both organic and conventional
choose organic options on a regular versions of products are available, and
basis. Organic supermarkets in England the price of the organic version is
are boming and Europes biggest organic usually higher as already mentioned. Most
event, the Biofach exhibition in Germany processed organic food comes from larger
in getting bigger every year. companies producing and marketing
Unfortunately, at the moment retailers products like organic baby food, organic
are charging artificially high prices. I beer, organic pasta or other convenience
was in Tesco last week which is a rare foods.
occurrence as I shop locally where How do I know its organic?
possible, and I nearly died when I saw The term organic is defined by law - all
the prices being charged for organic organic food production and processing is
yogurt and eggs compared to the governed by a strict set of rules. Look
non-organic brands. Its about time that for symbols such as the Soil Association
the government started to investigate symbol for your guarantee of the highest
these organic suppliers and supermarkets organic standards. The Soil Association
to see who is ripping us off! Encouraging organic symbol is the UK's largest and
competition is not always a good idea as most recognisable trademark for organic
this can drives down prices (good for the produce. Wherever you see it you can be
consumer) which can put organic suppliers sure that the food you have purchased has
out of business if they have small profit been produced and processed to strict and
margins. I understand that we have to pay rigorous animal welfare and environmental
more for organic produce because there standards. Other symbols to look out for
are more crop failures due to the fact include the Organic Food Federation and
that the farmers cannot use pesticides, Certified Organic Ingredients.
but what is an acceptable percentage and Most people dont have enough time to read
does this vary from product to product. the labels of all the different food
Should organic fish be 10 percent more products that they buy to check for
expensive than non organic fish and organic ingredients. So look for the
vegetables 20 per cent etc? various symbols, you can then be sure
Once only available in small health shops that the product complies with minimum
or farmers markets, organic foods are government standards.
becoming much more widely available. In The use of such symbols is entirely
the past 10 years sales of organic food optional and a product can still be
in the UK have increased over 10-fold organic even though if it doesnt carry
from £100m in 1993/94 to nearly £1.4bn the symbol of a certifying body. That
in 2004/05. This large growth is means if you want to be 100% satisfied
predicted to continue, and many companies that what you are eating or using is
are jumping into the market. Sales organic always read the label or speak to
through farmers markets and farm shops the vendor.
have grown faster than any other retail Where you will find the symbol? - Look
outlet. Organic food and drink now out for organic symbols on almost any
accounts for 1.2 per cent of the total kind of food and drink you can think of
retail market (Source Soil Association). from fresh produce like fruit, vegetables
There are two types of organic foods. and meat to processed foods such as bread
Fresh food or baby food. You can even buy organic
Fresh food is seasonal and perishable. pet food!






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