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The Organic and Healthy Food Market

Organic produce is one of the fastest and are closely associated with organic
growing food retail sectors in the farming. They are often purchased
country. Health scares such as BSE and directly from growers, at farmers
foot-and-mouth, plus fears of GM crops markets, supermarkets or through
food and synthetic dyes and ingredients speciality food stores. Organic meat,
such as Sudan1 have led to considerable eggs, dairy are also available.
growth in the organic and the healthy Processed food
food market as worried consumers seek out Processed food accounts for most of the
more healthy and natural products. items in a supermarket. Often, within the
Recent research by market analysts same store, both organic and conventional
nVision suggests four in ten adults now versions of products are available, and
choose organic options on a regular the price of the organic version is
basis. Organic supermarkets in England usually higher as already mentioned. Most
are booming and Europes biggest organic processed organic food comes from larger
event, the Biofach exhibition in Germany companies producing and marketing
in getting bigger every year. products like organic baby food, organic
Unfortunately, at the moment retailers beer, organic pasta or other convenience
are charging artificially high prices. I foods.
was in Tesco last week which is a rare How do I know its organic?
occurrence as I shop locally where The term organic is defined by law - all
possible, and I nearly died when I saw organic food production and processing is
the prices being charged for organic governed by a strict set of rules. Look
yogurt and eggs compared to the for symbols such as the Soil Association
non-organic brands. Its about time that symbol for your guarantee of the highest
the government started to investigate organic standards. The Soil Association
these organic suppliers and supermarkets organic symbol is the UK's largest and
to see who is ripping us off! Encouraging most recognisable trademark for organic
competition is not always a good idea as produce. Wherever you see it you can be
this can drives down prices (good for the sure that the food you have purchased has
consumer) which can put organic suppliers been produced and processed to strict and
out of business if they have small profit rigorous animal welfare and environmental
margins. I understand that we have to pay standards. Other symbols to look out for
more for organic produce because there include the Organic Food Federation and
are more crop failures due to the fact Certified Organic Ingredients.
that the farmers cannot use pesticides, Most people dont have enough time to read
but what is an acceptable percentage and the labels of all the different food
does this vary from product to product. products that they buy to check for
Should organic fish be 10 percent more organic ingredients. So look for the
expensive than non organic fish and various symbols, you can then be sure
vegetables 20 per cent etc? that the product complies with minimum
Once only available in small health shops government standards.
or farmers markets, organic foods are The use of such symbols is entirely
becoming much more widely available. In optional and a product can still be
the past 10 years sales of organic food organic even though if it doesnt carry
in the UK have increased over 10-fold the symbol of a certifying body. That
from £100m in 1993/94 to nearly £1.4bn means if you want to be 100% satisfied
in 2004/05. This large growth is that what you are eating or using is
predicted to continue, and many companies organic always read the label or speak to
are jumping into the market. Sales the vendor.
through farmers markets and farm shops Where you will find the symbol? - Look
have grown faster than any other retail out for organic symbols on almost any
outlet. Organic food and drink now kind of food and drink you can think of
accounts for 1.2 per cent of the total from fresh produce like fruit, vegetables
retail market (Source Soil Association). and meat to processed foods such as bread
There are two types of organic foods. or baby food. You can even buy organic
Fresh food pet food!
Fresh food is seasonal and perishable. This article is free for republishing
Vegetables and fruits are the most Source:
available type of organic, fresh food, Occupation: Founder of GuideMeGreen.




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